language & style

Welcome World

Typically before a hockey game you’ll see transit buses destined for “Go Canucks Go”. In the run up to the 2010 Winter Olympics buses changed the route to “Welcome World”.

'Go Canucks Go' route in Vancouver
alternate route

Canada did a pretty good job getting the word out worldwide. With Olympic-size crowds to be welcomed, businesses and schools flexed their hours and some locals left town.

The blue and green, sea and sky motif is the theme of Vancouver 2010. The signage is as familiar as an umbrella – just totally unexpected a half a world away.

But there at the Canadian Embassy in Hanoi was the familiar signage, welcoming visitors like me.

Stop the bus!

Vancouver 2010 signage - Canadian Embassy - Hanoi
Vancouver 2010 signage in Asia
terms & abbreviations

OMG! Badger State tourism up

Last month I ragged on South Carolina. Today it’s Wisconsin’s turn. Lots of free advertising boosted the Badger State’s tourism industry last year. Apparently, the abbreviation of Wisconsin state’s tourism group had been interjected into lots of text messages. So why are they changing their name?

Wisconsin Tourism Federation

Wisconsin Tourism Federation

Speaking of ragging, shouldn’t abbreviations be gender-tested, especially when begotten from IT? Some years ago I had to break it to an engineer that his acronym for a Product Management System was already taken. Yup, the PMS.