language & style

Welcome World

Typically before a hockey game you’ll see transit buses destined for “Go Canucks Go”. In the run up to the 2010 Winter Olympics buses changed the route to “Welcome World”.

'Go Canucks Go' route in Vancouver
alternate route

Canada did a pretty good job getting the word out worldwide. With Olympic-size crowds to be welcomed, businesses and schools flexed their hours and some locals left town.

The blue and green, sea and sky motif is the theme of Vancouver 2010. The signage is as familiar as an umbrella – just totally unexpected a half a world away.

But there at the Canadian Embassy in Hanoi was the familiar signage, welcoming visitors like me.

Stop the bus!

Vancouver 2010 signage - Canadian Embassy - Hanoi
Vancouver 2010 signage in Asia

By Pam Drucker

Documentation specialist, procedures writer

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