Surveys are meant for collecting data. The analysis says how one measures up to other survey takers. But sometimes the data is useless. A simple error in survey design proves why.
If you’re a customer responding to a satisfaction survey, you’d assume “1” to be low on a scale of 1 to 10. The question goes something like this; How satisfied are you with your purchase? Very satisfied? Somewhat satisfied? Not at all satisfied? Phrased another way, on a scale of 1 to 3 where 1 means not satisfied and 3 means very satisfied, how satisfied are you with your purchase?
In this survey, the only sure rating is “5”.
We would value your opinion if we hadn’t redesigned the rating system.
